Citron Communications Menu of Services

Citron's Services to build on!

Graphic Design...

Whether you are selling a retail or industrial product or service, the image that can be conveyed by a planned program can have a dramatic effect in creating a preference for you over your competitors. We have proven this hypothesis for financial institutions, large manufacturers, heritage attractions, professional sports, large commercial and residential developers; multi-million dollar, multifaceted corporations, and many others.

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Media Selection & Placement...

Anyone can buy media. You can. We can. So what's the difference between how you do it, we do it or someone else does it?
We believe in a straightforward, no nonsense approach to media buying and delivering our advertising clients effective results. We believe that the right media buying strategy can make the difference between a brand's success and failure. Reaching the customer is as important as the message you reach them with.
The choices in media are greater than ever now. Finding the consumer is harder than ever. Now, the consumer has the control. To make your message work it must reach the target consumer enough times to cause them to respond.

Citron knows that executing a great media plan requires three crucial steps:

Research - to fully understand the target audience
Negotiation - to maximize your media budget
Post analysis - to make sure you get what you paid for

We have been involved in traditional media for over 16 years. We plan it, negotiate it, place it, post it and watch it work. We work locally, regionally, nationally and internationally. We place all forms of broadcast, print, outdoor, on-line and other forms of media. For over 16 years, our clients have been very satisfied.
How is it that our clients find success in media when so many advertisers struggle? It's because we take each client situation and apply the appropriate accountability metrics that different media offers and we test, learn and deploy.
We offer you a staff that has been consistent for years, a level of expertise that provides results that clients can't find elsewhere, and a level of service that we've become widely known for.
Citron Communications prides itself on a high quality of client service. We offer years of experience, and an enthusiastic and energetic staff. We create partnerships with our clients and our media reps in order to develop successful and targeted marketing campaigns that produces result while saving our clients money and time.

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Public Relations...
Finding the right match in a public relations firm pays off in time, money, and business performance. You want a firm that gets up to speed quickly and allows you to demonstrate a strong ROI for your communications operations. You want a partner that will have good chemistry with your staff and ins comfortable with your company's culture, while retaining a healthy independence of thought.
There's a lot riding on your decision in choosing he firm that meets these complex needs uniquely for your company. Citron Communications has extensive experience in a wide variety of PR services including media and community relations, special event planning, crisis ,management and corporate culture consulting. Our strategic mind set, creativity, media relations and belief in accountability for measurable results have made us the agency of record for some of Kansas City's premier companies.

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TV/ Radio...
Radio & Television, as with any other media, are only as effective as the message being broadcast. Sometimes to accomplish the client's objective (and stay within budget) one general ad can be written to target many audiences and sometimes several different versions must be produced. Add in the overwhelming choice of television channels, radio channels, and other mediums all clamoring for a piece of your advertising pie and sorting through what is best for your company can be overwhelming.
Citron has earned our client's trust to advise them what we believe will work and what will be money down the drain. We use the Building Block approach to develop a plan to insure the best possible use of their advertising efforts are what make to air - across the right channels and at the right time.

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P.O.P./Package Design...
Product Packaging and Point of Purchase Displays are the unsung heroes of a comprehensive marketing program. Studies show these elements have a tremendous impact on a customer's final buying decision.
When solid, eye catching deisgn is utilized they increase impulse buying and give your product maximum visual impact, dominating the shelf space and edging out the competition.
At Citron we have years of experience on how to design these crutial elements of our client's brand image. We use our building bock philosophy to maximze the impact of each individual piece of the client's marketing puzzle.

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Corporate ID/Logo Design...
Logo design is an integral part of a company's corporate identity. A logo design is a symbol or graphic that represents your company. It is that all-important first impression. The first thing that anyone sees about your company and you have about 4 seconds to make a positive impression. A good logo design should evoke instantaneous recognition and trust from customers. Logo design is a very important and time taking process. For those of you just starting out in business, a logo is the most important investment you will ever make in order to start your company on a winning path.

The logo design is essential for any business, product or service, encapsulating its essence in a graphic image using color and design. It needs to be strong and simple, yet must retain high visibility throughout a wide variety of media used in advertising and marketing plans. At Citron, our designers can help make your logo design impression a positive long lasting one.

At the very heart of our business is creativity and innovation. Citron's award-winning designers are able to take your organization's vision and business objectives, and translate these into effective design solutions. Whether it is a re-crafted logo, innovative packaging, improved communications or an architectural reinforcement of your brand, our talented staff stand ready to help your brand come to life.

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Tradeshow/Display Programs...
The term "Collateral Materials" encompass all the brochures, technical literature, letterheads, envelopes, logo design, catalogues, sales literature, annual reports, etc. a company depends on each day to inform clients, staff, shareholders and anyone else who they are, what they do, and why you should be doing business with them.
More than ever before collateral materials that are professional, cohesive, and reinforce the company image and brand are essential to a companies success. The Building Block Principle allows us to establish objectives and strategies first, then determine the image to convey, then design and develop the materials that achieve the goals. All within a company budget.

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Web Development...
What can we say about web design that would be any better than simply showing you our work? Only this.... we are artists who understand marketing and technology. We design the art to be eye catching yet load quickly, links that entice the visitor to click yet do not lead the clicker into the abyss, and site structure logically laid out so it is as easy to navigate as it is on the eyes to behold.
Beauty and function are melded together when the site is optimized for search engines. Keywords, meta tags and proper descriptions all form the foundation to keep a site at the top of the search pile. At Citron, we make sure these are embedded into the site pages and will monitor performance to keep the site's rankings high.

Aull's Well Art & Artifacts
C&R Manufacturing
The Victorianne Bed & Breakfast
Lexington, Missouri's Lewis and Clark
Croft Trailer Supply
In-Line Industries
Lexington Economic Development
Randy Small Transportation
Block 42 & Limricks

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Sales Promotion...
Marketing and sales are the dynamic duo that are the lifeblood of any company. They are separate yet equal. Both vital to the success of a brand or a service. At Citron we will work with your sales staff to get them excited about a new marketing promotion and give them tips on how to capitalize on the marketing efforts so they can maximize sales. Imagine the heights of success your company can reach when both forces are working tandem!

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Market Research...
We've all heard the old saying "if you fail to plan, plan to fail". Never is this more true than when it comes to researching the market for your product or service. Weather your product is brand new or simply has a brand new use, identifying the market for the product and targeting it with the right message via the right mediums is critical for sales success. At Citron we believe that time invested in research and planning pays off in larger returns on marketing dollars spent. and we can help your company make the most of planning so that the most is made out of investment.

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Direct Mail...
Done correctly, the simple direct mail piece produces some of the highest return on investment dollars in the marketing industry. Even in this age of electronic media and internet people still love to receive old fashioned mail. We go to the mailbox with anticipation of what it may contain, it's personal, and when the message is timely for the receiver, we will spend more time looking over the information than we do with any other advertising message.
Below is an example of how we worked with one client to use direct mail to offer specials, display product line, and reinforce the brand awareness. Technically the piece conforms to USPS standards and requirements so that the client gets the best postage rates available.

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International Marketing...
How do you say "we have the product you want to buy" in many different languages and in many different cultures? Deliver it with the correct translation and in a manner that will be well received by the audience. Have you ever heard what happened to Chevrolet when they tried to sell the Nova in spanish speaking countries? Sales did not take off as they had hoped because people did not want to buy a car whose name "nova" in spanish translated to "no go". The staff at Citron has experience in translating "American" into "World" for successful marketing promotions.

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Branding & Strategic Marketing...
Where is your brand positioned in the marketplace? How is it perceived, both positively and negatively? Can you identify your brand's core equities? What are the barriers standing in the way?

Branding-the careful selection and use of trademarks, images, and messages-is one of the most powerful tools in the commercial world. Branding is the most misunderstood concept in all of marketing, even among professionals. People think successful branding is just about awareness. It isn't. Citron can provide you with an objective assessment of your brand. We will deliver specific recommendations that will allow you to reach your strategic business goals and objectives, and clearly differentiate your brand/product/service in the marketplace.

Branding is more than just a logo design or a catchy name. It's the how people perceive your product or service. The visual images and opinions created in the mind of the potential customer by the company or product name. Real branding raises your bottom line revenues, lowers customer acquisition cost, and increases customer retention and profitability. So before you hire anyone for branding, make sure you know what you're looking for. Here are some things that may help, including various ways we can work with you.

Here at Citron Communications, we don't build brands based on hype or exaggeration; we build brands based on shared values and ethics. Citron specializes in creating strategic brand solutions designed to increase product value and company awareness. We also work with non-profit organizations.