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William Wrigley, founder of Wrigley Gum was once asked why he continued to invest in advertising his product when he dominated the market. "Simple" he said "Sales is a train and advertising is the engine. Cut off the engine and the train will slowly come to a halt." Effectively getting the word out to the market about your product or service is crucial to your company success. Every dollar spent should build of the prvious dollars invested. It's the philosophy of Building Blocks. At Citron we use this building block philosophy to create effective marketing programs for our clients. Making each dollar work harder than the last. Building a solid foundation for increased sales and
higher brand awareness.		    
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