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Our Philosophy... At Citron Communications, we believe that every dollar spent on marketing should work in unison with all dollars spent before or after to fulfill your objectives and build stronger sales. This is why we developed the "Building Blocks for Success" philosophy. Today, we strive to live up to this concept in everything we do the same as we did when we started in 1988.  Mapping
& Objectives...Citron Communications believes that memorable, effective marketing grows from a strong foundation of information. We take the time to study and understand your company, your history and what your goals are, your brand and it's position in the marketplace, your competition, and then work with you to establish effective objectives. Objectives that are clear, measurable, and understandable. Objectives that will help your company reach it's goals while staying within your budget. |
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Strategies & Branding... Strategies are the bridges spanning from establishing the marketing goals to reaching the sales objectives. With a strong foundation laid out in the mapping process, and the destination determined by the objectives, strategies are developed to position the product or service into it’s own unique place in the market and to effectively carry that message to your target audience. |
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Media... The proper vehicle to carry your message so that it reaches the right audience in the right way at the right time is no small task. Television or Radio? Magazines or Direct Mail? Billboards or the Internet? With each passing day the term media encompasses more and more. With so many channels available to reach the customer (each with their own benefits) the question becomes which to use and how to effectively use them. For this you need seasoned professionals, folks who know when to use what media and how to negotiate the best price for you. |
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Creative... How to package and communicate your message so that it makes an impact and is easily understood by the target audience the right way at the right time is no small task. The creative must communicate the uniqueness of your product or services while convincing the audience of the benefits of using the product or doing business with your firm. Balancing brand image with budget takes people who are not only marketing savvy but business savvy as well. At Citron we have an ADDY Award winning creative staff that looks at the basic building block information and propels it’s message forward with compelling, innovative material designed to accomplish or exceed your objectives. |
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Promotions... Marketing and sales are the dynamic duo that are the lifeblood of any company. They are separate yet equal. Both vital to the success of a brand or a service. At Citron we will work with your sales staff to get them excited about a new marketing promotion and give them tips on how to capitalize on the marketing efforts so they can maximize sales. Imagine the heights of success your company can reach when both forces are working tandem! |
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